Firstly, being Irish means the first thing to happen when any big news story breaks is the joke texts start to fly. My favourite text arrived the same day that Tesco was reported to have a problem with some of their beef products. And then the text “News Flash…Traces of Zebra found in Tesco barcodes….” And I still giggle at that one.
But seriously, I think it would be fair to say, where you have opportunities for big volume business you are always going to have a few unscrupulous people. Remember the Pollock being sold as Cod in the chip shops story? Who was making money behind that story? The horse meat scandal was the most public example (so far) of what can go on and how some people are prepared to do just about anything to increase profits. In the case of beef, some would argue that the public demand for cheap beef was to blame but the truth is, its all about greed.
When it comes to wine I am certainly not an expert. In fact, I consider myself a non-drinker. I would maybe have a drink three times a year and when I do take a drink it would be things like Baileys or Cointreau, anything that doesn’t taste like alcohol. Last year I went to southern France on a wine buying trip (I had two really good wine guys with me, (Gabriel Cooney of On The Grapevine & Ouzos Head Chef Raouf Djeffal) the first day we visited six wineries and tasted some thirty wines. To say I got pissed would be an understatement, I slept in the car all the way back to the hotel and I’ve been at the butt end of their jokes ever since.
According to Tom Doorley
Here are three facts worth considering;
- Import of lesser known white juices from Spain to Italy is very high.
- Production of Trebbiano Bianco is as much as 50% higher than actual sales of same. So where does that juice go?
- 2012...harvests throughout Europe were disastrous, although Pinot Grigio was only down 5 % on last year’s figures. Spanish whites were down 35%, Trebbiano was down 50 % and the result was an increase in the price of Pinot Grigio with sales also anticipated to be up year on year.